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6 months ago - Translate - Youtube

What Is Ambush Marketing?

Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the practice of hijacking or coopting another advertiser’s campaign to raise awareness of another company or brand, often in the context of event sponsorships.


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  • Ever found yourself telling someone about some good news you got, only for the other person to completely ignore what you said and start talking about themselves?

    That’s a little what ambush marketing is like.