The NBA is also able to engage with fans of esports
There are no going users.
The NBA is also able to engage with fans of esports outside of the United States by entering the arena. A study has found that 57% of esports viewers worldwide are located in Asia Pacific, compared to 13% in North America and 16% in Europe.
At the moment, 22 NBA teams have NBA 2K League counterparts, and the league is striving to develop an established fan base of avid gamers. The NBA 2K League's 2019 Season was a record-breaking 1,411,925 watched hours with an average of 7,859 viewers.
Although the basketball league's audience is not huge, it has the possibility of becoming known as a household name when more people are aware of its existence. NBA 2K is one of the most played sports video games available as of NBA 2K20 selling over 12 million copies.
What's great about the NBA 2K League, like other esports, is that anyone who enjoys playing 2K has a shot at getting to the professional level. You don't necessarily have to be 6' tall to be a part of the 2K League. This league allows gamers to play against other players who can to play NBA 2K at the highest levels and earn money from it.
The recent emergence of the NBA 2K League presents the possibility of basketball content from the NBA all year round. NBA viewers searching for basketball-related content can tune in to the 2K League, which, like other tournaments in esports is growing and getting more thrilling each year.
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