Neutrogena has been in the news lately because of a new ad campaign that was launched. The ads are being talked about because of the way they promote the product. They show men and women of colour as being good-looking and having an edge. Unfortunately, some people don't like the fact that they are promoting skin care to African-Americans. This neutrogena
will look at the controversy surrounding the ads, look at the time, and look at whether this is a good strategy for Neutrogena.