Fernando Contreras

With digital businesses you have a greater reach since they can see you from anywhere in the world. While, if you have a physical business, only those who know you or are close to you will come to you.

But watch out for this. Because if you don't have the platform, and the logistics, to serve customers from all areas or the entire country, the experience you can generate for the customer is negative. So make sure you only use this resource when you are ready to.

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