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YesStyle has over 20 years of experience in the field of online shopping. Two of their co-founders, Joshua Lau and Priscilla Chu launched YesAsia.com in a San Francisco basement in 1998. They launched YesStyle.com in 2006 intending to make Asian entertainment products available to clients in the US, and they then expanded to offer Asian fashion and beauty products globally. The business was listed on the Hong Kong Stock Exchange in 2021.