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WordStream
@WordStream • 8 people like this
5 yrs - Youtube

What Is Ambush Marketing?

Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the practice of hijacking or coopting another advertiser’s campaign to raise awareness of another company or brand, often in the context of event sponsorships.

https://youtu.be/Pdn6WdnjXjA

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Ever found yourself telling someone about some good news you got, only for the other person to completely ignore what you said and start talking about themselves?

That’s a little what ambush marketing is like.