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6 yrs - Youtube

What Is Ambush Marketing?

Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the practice of hijacking or coopting another advertiser’s campaign to raise awareness of another company or brand, often in the context of event sponsorships.



Ever found yourself telling someone about some good news you got, only for the other person to completely ignore what you said and start talking about themselves?

That’s a little what ambush marketing is like.