Forum
Share of Model (SOM): The Future of Brand Visibility Started by Jack Thomas · 1 Replies
Posted: 6 w
In today’s AI-driven world, traditional “Share of Voice” is losing relevance. Users no longer scroll search results; they get direct answers from AI tools like ChatGPT or Google Gemini. This makes Share of Model (SOM) the new key metric. SOM measures how often your brand is cited or recommended by AI in response to relevant questions. Companies can track SOM using a “Citation Frequency” test, running targeted prompts through AI models to see how often their brand appears. High SOM means greater AI visibility, stronger brand authority, and future market share. Essentially, if AI doesn’t mention your brand, it’s invisible to today’s digital audience.
Heritage Fort Joined: 9 w
Posted: 5 w
This is a sharp insight SOM really captures how visibility is shifting in an AI-first world. Being cited by models is becoming just as important as rankings used to be. Brands that adapt early can gain a huge edge, almost like finding free unlimited money in long-term exposure and authority.
