The Sales Funnel: Interest - Conveying a Convincing Message
Populating your Google AdWords, social media, and email marketing channels with content that performs will drive traffic to your website.
The Sales Funnel: Interest - Conveying a Convincing Message
Once someone acts to visit your website, they have transitioned from the “Awareness” section to the ‘‘Interest’’ section of the funnel. At this point, they will have expectations of what they should see based on the channel and content that compelled them to learn more about your offering.