If TikTok, Instagram, and YouTube ... you hear about it all day as social networks on which to bet your social media strategy. Should we abandon Facebook? Butterfly minute!

In 2022, Mark Zuckerberg's firm is still leading the number of users, ahead of YouTube and Instagram. That's why creating a Facebook page for your company is a real asset to gain visibility, strengthen the loyalty of your customers, and attract new prospects.

More than just launching his Facebook business page is needed to see his brand's reputation grow; you must be able to manage this Facebook account and capture the attention of your target audience.

Targeting their audience

As a company, you have already identified the different profiles of your prospects. They represent your target audience.

As with any social network, targeting your audience is imperative when you want to be visible on Facebook. There is no point in addressing the most significant number of users, so few are active. Having a more restricted community of people showing a genuine interest in your business will always be better.

With each piece of content added to your company's Facebook page, ask yourself how this publication addresses. This way, you force yourself to produce targeted content rather than posts with little interest for those who follow your page.

Analyze the performance of your Facebook page.

Thanks to the Facebook Insights interface, you can access data and statistics about your brand's page.

Insights allow you to view the number of likes, comments, clicks, shares, views, and visits. They also provide temporal indications that will enable, for example, to identify the influence peaks.

In addition, with Facebook Insights, you can identify your fans' profiles, including a distinction between users reached by your posts but who do not interact and those who initiate interactions on your post. https://followerspro.uk/

In addition to these Insights, the Facebook pixel present on your website also has a data and statistics interface.

Similarly, other external tools exist to get additional statistics on your Facebook page. You can, for example, use the tool CrowdTangle from Meta (Facebook parent company, Instagram..). Other tools such as Sociograph, Sprout Social, or TrackMaven include’.

Qualitative content

To maintain an active and interested community, the quality of the publications prevails over the quantity. It is best to post less by offering content targeted to your community.

On this subject, take the time to define an editorial line to have structure and consistency between your different publications. Naturally, this editorial line needs to be tweaked based on analyzing Facebook data and how your community interacts.

The quality of the content also depends on the variety. Alternate between informative, promotional, event, and light publications. Vary also their formats (videos, photos, stories..).

Do not hesitate to test the insertion of hashtags related to the content in your posts. This makes it possible to more effectively reference your publications in the Facebook search engine and thus potentially increase your visibility by attracting new visitors.

Choosing the correct format for your publications

To increase your engagement, each Facebook post must be accompanied by a visual. This is imperative if you want to capture the attention of your fans.

Attention though! Ensure that the chosen visuals are of good quality: no photo or video blurred, poorly framed, or pixelated.

Today, with the growth of social networks TikTok and Snapchat, videos have increased their importance on social networks. This recent article by MarketSplash, between 2016 and 2022, indicates that video content on social media has increased from 70.3 to 227.6 exabytes per month. Thanks to video content, marketers have seen their revenues grow 49% faster.

Choose the best moments to post

By studying the statistical data of your publications and your community, you can identify the influence peaks. It is these schedules that it is necessary to privilege to publish your content because they indicate the moment when your publications are the most able to engage your potential subscribers.

The hours and days of influence vary according to the different profiles of your fans. To improve the visibility of your page, you must publish targeted content at the best time for each user profile.

To facilitate this process, schedule your posts. This way, you can write maximum content in advance and choose the days and times they are published on your Facebook page.

Encourage fans to share and comment on their posts

Posts posted on your company's Facebook page should encourage your fans to engage with each other. The mention of "J’aime" is a first step, but for the engagement rate, it's even better when your community comments or shares your publications. L’algorithm Facebook puts forward the most commented and most shared publications.

The five tips mentioned above are a good way to invite your fans to comment and share your videos: targeted publications, quality content, adapted and varied formats, etc., from published content to the best moments, the’use analysis tools to improve performance... You can also add a call to action in your posts when it is consistent. For example: “Qu’en think you ?”, “Share your experience in reviews !”, “

Be active

To maintain the interest of the fans of your Facebook page, regularly publish content while remembering to maintain quality.

Use stories to create a set of posts to follow each day. Follow’ news in connection with your activity sector and share content from other accounts, social networks, or elsewhere on the web.

In summary, Internet users must find an interest in following your company's Facebook page; this necessarily involves regularly updated content and offering added value for those who follow you.

Interact with your community.

Show interest in your community by interacting with it. The first form of interaction lies in managing comments posted by visitors to your page.

These comments may include questions relating to one of your products/services or a particular event. Consumers frequently use business Facebook pages as a form of customer service. To ensure your fans' satisfaction, be responsive and answer the various questions quickly. Be honest and specific in your answers.

For comments that respond positively to a publication, your company, or your products and services, use "J’aime" or send a thank you.

Some reviews may be harmful, often related to a product or service disappointment. They can strongly deteriorate the image of brand S’s are not managed in time. Be understanding and try to find an adequate answer.

In these negative comments, sometimes slip trolls that it is better to ignore as well as opinions expressing inordinate anger that’ it is necessary to try to’apaisaisse by private messages so as not to "pollute" the space comments.