Originally published by Quantzig: How Quantzig Helped Leading F&B Manufacturer to Re-Strategize Marketing

Summary:

Discover how Quantzig transformed F&B marketing for a multinational client in Europe. As a newcomer to the ice cream segment with budget constraints, the client sought to understand the weather's impact on sales and optimize marketing spends. Quantzig's solution involved aggregating diverse data points, implementing analytical models, and utilizing a cross-validation framework. The outcome? A successful marketing re-strategizing leading to 4 brand launches, a 15% improvement in marketing ROI, and enhanced future marketing strategies.

Impact Delivered:

- 4 successful brand launches

- 15% improvement in marketing ROI

- Improved future marketing strategy

Industry Overview:

The dynamic F&B industry, valued at over $8 trillion globally, caters to diverse consumer preferences. The European F&B market, the world's largest, surpasses 1.2 trillion Euros. As technology transforms operations, marketing re-strategizing becomes crucial. With a focus on innovation, the industry addresses challenges such as changing consumer demands, online platforms, and digital advancements.

Client Overview:

A European F&B giant with $1 billion+ in revenue, entering a joint venture for ice cream, faced challenges as a newcomer. With limited marketing budgets and new products in the pipeline, understanding the impact of weather on ice cream sales and optimizing marketing spends were crucial.

Challenges Faced:

1. Limited marketing budget for ice cream segment entry.
2. Determining optimal time and method for marketing spends.
3. Launching multiple products while considering market trends.
4. Competing with established rivals in the ice cream market.

Solutions Offered:

1. Aggregated relevant data points for comprehensive insights.
2. Implemented analytical models for weather impact on sales.
3. Developed region-specific marketing re-strategizing.
4. Utilized a cross-validation framework for model validation.
5. Provided recommendations for improved product launches.

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