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How to Save the World with Cause-Based Marketing

Some of the most effective marketing campaigns have an altruistic or philanthropic theme. However, not every campaign has the permanence of a business or specific product line; sometimes, the best campaigns focus on an idea, rather than a place or pr

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How to Save the World with Cause-Based Marketing | #Based_Marketing

How to Save the World with Cause-Based Marketing

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5 Creative Ways to Find Things to Write About | #Find Things To Write About #How to find something to blog

5 Creative Ways to Find Things to Write About

Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa).

What we should be scared of is running out of stuf

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What Is Ambush Marketing?

Ambush marketing – also known as coat-tail marketing or predatory ambushing – is the practice of hijacking or coopting another advertiser’s campaign to raise awareness of another company or brand, often in the context of event sponsorships.

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